This is the display of my Logo, also on the picture of the clothing shop.

                                                          OBJECTIVE

This work is about creating a brand image/ identity for a firm. We have to choose an animal of our choice as inspiration and use it to design a logo. 

                                                         MY CONCEPT 

I opted to design an identity for a clothing store. I have named my store “Ecobunny”. It is a unisex brand. The sitting rabbit in white embodies the harmony between fashion and nature. Its leaf tail and ears signify the brand’s dedication to sustainability, emphasizing the eco-friendly aspects of the clothing line. The rabbit’s relaxed posture reflects the comfort and style the brand offers.

The adorable rabbit represents charm and innocence. It symbolizes nature, gentleness, and a connection to the environment.

Leaves symbolize nature’s strength and connection. I want to add something that connects with nature to show how fashion and nature can work together.

                       Leaf Initial                   Rabbit Initial                      Logo Form

  In Black                                                                                                                  In White

                                                         COLOR PALETTE

I used a nature-inspired color palette, featuring vibrant Fern Green, Dark Forest Green, White, and Light Gray. These colors evoke the beauty of nature, the depth of purpose, and the balance. 

The hex code #60db76 corresponds to a lovely shade of green. It’s perfect for representing nature, growth, and vitality. 

The hex code #46a853 corresponds to a vibrant shade of green known as “Fern Green.” It’s a lively and refreshing color. It can evoke a sense of growth, vitality, and eco-friendliness. 

The hex code #ffffff corresponds to the color white. White is often associated with purity, cleanliness, and simplicity. It can create a sense of openness and clarity in design. 

The hex code #224e28 corresponds to a rich and deep shade of green known as “Dark Forest Green.” It’s a captivating color that can add a sense of mystery and sophistication. It can add depth and richness.

The hex code #b8b6b6 corresponds to a light gray color. It’s a versatile and neutral shade that can add a touch of elegance and sophistication. It can be used as a background color or as an accent to highlight specific elements.

                                                              

                                                            TYPEFACE

                                                           FINAL STAGE